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Tips on Fashion Photography

Understand the fashion industry:

To create successful fashion photography, it is important to understand the fashion industry and its trends. Keep up-to-date with the latest fashion styles, designers, and trends. This is important as most of the designers are looking for what is in trend. A certain style of photography or videography may be trending on social media and you should be aware of it, even if you do not opt for it. You can always suggest your own style of working to your clients.

Choose the right equipment:

Use a high-quality camera, lenses, and lighting equipment to capture sharp, detailed images. The type of camera you use depends on the level of your expertise and your budget. A full-frame camera with a high-resolution sensor is ideal. Most of the Photographers prefer using long lenses for a flat perspective without any distortion which is an inherent part of wide angle lenses. High resolution is important for any trade and not just fashion. Go for a good combination of Higher resolution and Dynamic range. Besides the quantity of pixels, their quality is also very important. Check this Camera Buying guide for more in-depth information.


Choose a location that suits the mood and style of the shoot. It can be an outdoor location or an indoor one with a plain or decorated background. If you are shooting western outfits, modern interiors will compliment more as compared to more traditional interiors and architecture for Indian ethnic wear.

Consider the lighting of the location but this is in no way a deterrent because you can always supplement with your own artificial lighting.

Fashion Photography tips

Photographed by Munish Khanna

Audition and Hire models:

A good model can bring life to the fashion clothes you are photographing. Choose a model that complements the clothes and is comfortable in front of the camera. Hiring an experienced model helps with more productivity as the photographer can turn up with better shots in lesser time. Not that one should not try new talent but its always good to audition them beforehand. Remember hiring a model who is not comfortable with posing is not a cheap option as it reduces the productivity and hence increasing the overall costs. Its always a good idea to hire a new model as a second model with less role to play. If you are satisfied, you can always give him or her and opportunity for the next time.

Hair and Makeup:

Choose a hair and makeup artist who is experienced in fashion photography. They should know how to enhance the model's natural features, complement the clothes, and create the right look. Makeup for parties and makeup for a professional shoot are quite different in terms of how it relates to the lighting and the camera. High resolution cameras pick up each and every detail and hence the makeup should be perfect in every sense. Retouching of course is a solution in photography but this can be a big challenge for videos if the makeup is not good. Makeup is not about just applying the stuff on the face but a good makeup artist will contour the face in such a face so that negative features are made less prominent and the good aspects of the face a highlighted.

Photographed by Munish Khanna

Fashion Photography tips by Munish Khanna

Photographed by Munish Khanna

Photographed at the Studio of Munish Khanna

Experiment with Angles and Poses:

Try different angles and poses to create unique and interesting shots. It is important to show the clothes from different perspectives. However, it depends on the creative brief. If there is a specific brief, it is better to follow that and if time allows, there is no harm in some experimentation.

Fashion Photography tips by Munish Khanna

Photographed by Munish Khanna

Fashion Photography tips by Munish Khanna

Photographed by Munish Khanna

Pay attention to details:

Make sure every detail is perfect, from the model's hair and makeup to the clothing, accessories, and background. The small details can make a big difference in the final image.

Photographed by Munish Khanna


Post-processing is an important part of fashion photography. Use software like Adobe Photoshop or Lightroom to enhance the images, remove any imperfections and adjust colors and lighting.

Collaborate with a team:

Fashion photography is a collaborative process. Work with a team of professionals, including a stylist, a creative director, and an art director, to ensure that the final images meet your vision and the requirements of the client.

Remember, fashion photography is a creative and artistic field, so don't be afraid to experiment and take risks.

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